Builder’s Breakfast? More like Builder’s Bum!
Yesterday, after weeks of searching, I finally found a source of the new flavours of Walkers crisps (the shop on the ground floor in our building – the closest shop to our office, d’oh). For the uninitiated the new flavours are as follows, Builder’s Breakfast, Cajun Squirrel, Crispy Duck & Hoisin, Fish & Chips, Chilli & Chocolate and Onion Bhaji.
Walkers have been pushing six new flavours recently, the public are being asked to vote for their favourite and the winner will be added to the Walkers range indefinitely. Unfortunately the shop downstairs didn’t have onion bhaji in stock so we could only sample, and savour, 5 of the new flavours. After doing this I would surmise that unless the onion bhaji flavour is the greatest crisp ever to be invented, or at the very least mildly palatable, the winning flavour will not adorn the shelves of the Walkers distributor for long. In running order of best (or at least not vomit inducing) to worst I would rank them as follows:
1. Crispy duck
2. Cajun squirrel
3. Builders breakfast
4. Chilli & chocolate
5. Broken glass & razor blades
6. Fish & chips
The fish and chips flavour initially hits you with a smell similar to Maldon sea front after the fishing trawlers unload their haul. The flavour explodes on the palate like a raw fish sandwich with fish paste as the filling. Needless to say nobody had more than a single crisp and there were certainly no enquiries as to seconds. Crispy duck was the best, most went back for a second try, but, like the others, it left a strange after taste akin to old gym socks.
Of the people I’ve spoken to about these new flavours (seven) nobody has liked them. Surely we have to say this is a stunt to increase sales short term and may affect brand positioning in the long term; I for one will not be moving away from Kettle Chips any time soon.
April 2nd, 2009 at 5:47 pm
I love the Builders Breakfast flavour. I thought it actually taste like breakfast, same as the onion bahji. Mmm….. Im not complaining
But to be honest it must be hard thinking of flavours because I cant think of any food I like that I would like crisps to taste of.
Maybe a chicken Tikka flavour but I think that would end up tasting like something far from it
April 3rd, 2009 at 9:28 am
I would rather be sick in my mouth than taste those crisps again. Foul, foul, foul
April 7th, 2009 at 10:38 am
I can think of a few flavours I’d like to see in crisp form more so than the ones Walkers are inconveniencing the public with:
1) Lamb Roast Dinner (thats right, get all the flavours in there)
2) Beer flavour
3) Beef Roast Dinner
4) KFC Flavour.
You could eat 7 packets of number 2 followerd by a number 4 to simulate a night out.