I loved the new 118 247 ads although I do think they’re on the verge of becoming entering the extremely annoying category.  The OTH on the radio must be at least 15 per week!

My question though is not regarding the advertising but about the product itself – do we still need Yellow Pages through our letter-boxes?

I received the updated yellow bible the other day, sat on my doorstep as its too wide to fit through the letter-box.  And what did I do with it?  I picked it up and popped it straight in my recycling bin also sat outside my front door.  What with the tinterweb and mobile should Yellow Pages not be thinking more about the environment and not just giving these mammoth books away. 

My idea to Yellow Pages would be to save money (and the environment) and either only give the books out to those who request one – a simple card through everyone’s door asking if they would like to receive these in the future would allow this OR geo target by mosaic profiling and only send them out to the areas of Grey Perspectives and Twilight Subsistence.

This entry was posted on Tuesday, April 14th, 2009 at 2:09 pm and is filed under Random Waffle. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.