Bye Bye Brother

By Milly Newman - Media Manager on 2nd Feb 10

The final “Celebrity” Big Brother closed its doors on Friday with Jordan’s better half crowned champion to the delight of a reasonably substantial 4m audience. Not quite to the levels of the Shilpa Shetty series but no-one in this years had the same audience pull that you get from violence and racism.

Now, all we have to do is get through a final series of regular punter Big Brother and Channel 4 can finally lay this demon to rest.

For about the first two series, Big Brother was a geniunely interesting programme that could justifiably be described as a social experiment. For a good 5 or 6 series too long its dragged on to easily fill their Summer schedule, with increasingly wierd contestants looking for a platform to dubious fame (Kinga “bottlegate” Karolczak / Michelle “i now present on the adult channels” Bass for starters).

My hope is that, for this Summers they’ll return to a mix of people who aren’t the most bizarre fame hunters in the country, have a bit of fun with it, wave it a fond farewell and get back to some cutting edge, exciting programming for Summer 2011.

Or does anyone disagree and are going to be sad to see it end?

Cheering on Charlie!

By Charlotte Grove - Maxus, Planner/Buyer on 29th Jan 10

I love a good news story, and I don’t think anyone can fail to be touched by the story of seven year old Charlie Simpson – a young London lad who wanted to raise £500 for Haiti by cycling five miles around his local park. His Unicef page on JustGiving has so far raised over £175,000 for the cause, after his message generated extensive media coverage across the UK. Even Gordon Brown has been Tweeting about it! If you want to donate to Charlie then you can at www.justgiving.com/CharlieSimpson-HAITI

Video of the week #4

By Matthew Waghorn - Maxus, Senior Planner/ Buyer on 25th Jan 10

Projection on Buildings from NuFormer Digital Media on Vimeo.

Video Of The Week #3

By Matthew Waghorn - Maxus, Senior Planner/ Buyer on 18th Jan 10

Fruity Friday thoughts.

By Adam Browne - Maxus, Search Planner/Buyer on 15th Jan 10

Fruit and its healthy life style but what stressful decisions does this life style bring up?

So a quick thought for Friday; oranges, mandarins, clementines, tangerines or satsumas, which to have, what’s the best?  Me, I’m a clementine or satsuma person, but what are other peoples thoughts?  Dan apparently likes oranges, but which would you choose.

This decision puts me in mind of the funny but factual stand up comedy of Eddie Izzard:
http://www.youtube.com/watch?v=hh5a0ucs8kQ

Share your thoughts, which fruit, questions on fruits, any random Friday fruit thought you might think of.

Another quick random thought: how many of your five a day can fruit cake account for and does it  work out that the more slices you have the more it accounts for?  hmmm

Drama!

By Tim Irwin - Maxus, Joint Managing Director on 13th Jan 10

Did anyone see the Guardian’s feature on the top 50 TV dramas of all time? Some classic old shows to help get through these wintry evenings if you can find them on DVD, but some controversial choices and a clear pro British bias me thinks (or maybe Americans have only learnt how to make good drama in the past 10 years) .

The top ten were:

1. The Sopranos 
2. Brideshead Revisited 
3. Our Friends in The North
4. Mad Men
5. A Very Peculiar Practice
6 .Talking Heads
7. The Singing Detective
8. Oranges are Not The Only Fruit
9.  State of Play
10. Boys From The Blackstuff

So 8 Brits and 2 from the U.S. Can’t argue with no 1,3, and 10, all of which were outstanding. But surely Hill Street Blues and The Wire should be in the top 10?

 

Gleeful!

By Alice Maloney - Maxus, Office Manger on 12th Jan 10

If you haven’t seen the many advertisements and if you haven’t heard the hype for the new American show Glee then….where have you been!
Glee is the latest sitcom to come out of America and it aired on E4 last night.

I had sky plus-ed it, because obviously, I work in media and therefore I am out every night partying and networking but low and behold, I found myself, bathed and fed by 8pm and ready to watch it.
Glee is a show about a high school glee club (for those of you not American, Glee Club is our equivalent of a choir club) that is failing and in need of a new, cooler type of person to join. Think High School Musical for adults. This is no normal Glee Club – this is Kanye West Singing, attitude bringing amazement.

I wont spoil the fun, but Glee was a huge hit for me. If you didn’t see it last night make sure you 4oD it or catch it again on E4. It is not one to miss.

Maxus Video Of The Week #2

By Matthew Waghorn - Maxus, Senior Planner/ Buyer on 11th Jan 10

The outdoor industry stirs it up – But is it actually proving anything?

By Gemma Morris - Maxus, Senior Planner/ Buyer on 7th Jan 10

In an attempt to demonstrate how highly responsive OOH advertising is, the Outdoor Advertising Bureau (OAA) has posted a range of controversial slogans across a variety of outdoor formats.  These include ‘Educashun isn’t working’, ‘1966 it won’t happen this year’ and ‘Career women make bad mothers’.  Due to outraged responses from the public, the latter is being taken down, which I assume the OAA have taken as confirmation that they have proved their point.

However, I’d argue that the British public would have had equal issue with any such statement, whether it was displayed online, on radio, on TV or indeed just shouted out by Jonathan Ross.  Of course a statement like this will warrant response, but this is not comparable to a regular advertising campaign so I struggle to understand what constructive gain has been achieved by this exercise.  All they seem to have proved is that some people physically look at buses and that a strong message is key to garnering response. 

Maxus Video Of The Week

By Matthew Waghorn - Maxus, Senior Planner/ Buyer on 6th Jan 10

parkour motion reel from saggyarmpit on Vimeo.

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