….. has been a cause for consternation to me, for quite some time.  My main concern lies with the whole kissing thing.  When and where does it become appropriate to kiss?  Now I’m not talking about going in for a full on lunge, but just your run of the mill, polite kiss on the cheek – which in itself is a potential social minefield.  Should it be one?  Two?  Or (if you’re just being ridiculous) 3?  As a Northerner I favour one, but this doesn’t seem to get the popular vote in media-ville. 

Also, who should you kiss?  Clients?  Media Owners?  Would it just be at lunches/more social occasions or before and after meetings?  Surely, if people opt for the meeting kiss it could all get a bit ridiculous – especially if you’re having about 3 meetings or so a day….

I don’t know.  Maybe kissing etiquette is something which should be imparted in the early days of your career – at media circle or such like.  Or maybe the standing back and waving with both hands approach is the way forward and though this may look a bit odd it could potentially save hours of angst for everyone…..

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