With video now being readily available online the use of searching for information on sites such as You Tube has inevitably gone up.  Only the other day I searched You Tube for instructions to some DIY job where instead of just reading a 10 step how to guide, I was able to watch a 3 minute video clip showing the whole process start to finish. 

You Tube has now begun the presence of promoted videos giving you the control of when your ads can appear on the site.  Much in the same way of managing your keywords and ad text for activity in the search engines it is now possible to manage your ads on You Tube.  The natural listings and sponsored listings on You Tube appear in the same order as you would expect to see on a classic search engine layout with the added thumbnail image next to your ad text.  The positioning of the ad also works in much the same way using an equation of quality score and your bid level.  With online video becoming readily available I feel this will hold some great potential for some clients, using the powers of sight, sound and motion to educate and engage with the users driving brand awareness and increasing conversions.

This entry was posted on Monday, November 2nd, 2009 at 10:42 am and is filed under Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.