Video
It seems today that every brand, media owner or marketing agency is jumping on the video advertising band-wagon. Wether its Nintendo claiming to have nothing to do with the video viral Why every guy should buy their girlfriend wii fit. The Telegraph Online launching their “new” Telegraph TV package, giving advertisers the ability to wrap existing video content with their branded message. Or specific video entertainment sites utilising existing digital ideas to stretch their media portfolio.
Advertisers are utilising these new developments and trying to capture the increasing amount of user migrating from traditional media’s to the ever more prolific online world. My only concern is that there is a fine line between advertising a brands message and forcing people to view it. By covering every last piece of free space on the internet with obstructive adverts and advertising to people without their full knowledge or consent. In my opinion the major challenge facing video advertising is that people will become bored, annoyed with obtrusive ad’s or blind to branding messages
This is just my opinion have yours.