It seams as if I can’t go a few hours without someone mentioning the Twitter revolution and predictably all of the trade press have devoted multiple page spreads to extolling the “next big thing” in social property. I’m calling it Twitterganda!

For those of you who have, somewhat miraculously and / or fortunately, not come across Twitter thus far, here’s a quick debrief;

Twitter is a free social networking and micro blogging service that allows users to send small (140 characters) text based updates (otherwise known as “tweets”- aaah how cute!) to their own profile page where they can then be viewed or delivered to any user who has opted-in to receive your various pearls of wisdom, location updates, or even more intriguingly, what you might have had for breakfast.

Probably, the most accurate way of viewing Twitter is a condensed Facebook “status updates” service, which is my point entirely. What does Twitter offer users on and above Facebook from a functionality standpoint. The short answer is…………nothing!! Conversely, (my attempt to offer a balanced argument) Twitter does give users access to “Tweets” from the various celebs and zed listers eager to jump on its short lived (fingers crossed) band wagon. Whilst donning my media hat, Twitter does offer scope for celeb / influencer brand or product advocacy and should be used by all brands as a source of chatter review – there I’ve said something positive!!
Honestly guys, have I missed something here?! Is there something genius to Twitter that I’ve somehow overlooked which is going to secure it’s place in Comscore rankings for more than 2 years tops? I know they reached the golden 1 mill user mark but surely this is a short term reaction of the public based on pure curiosity alone?!

This entry was posted on Thursday, March 12th, 2009 at 10:50 am and is filed under Digital, Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.