Top 10 Companies by Reputation
The Reputation Institute have published the results of their ‘Global Reputation Pulse Study’ with some interesting results. The study uses a sample of 5,000 British consumers and calculates how reputable they believe a company to be against 4 key areas; trust, esteem, admiration and good feeling. All pretty obvious stuff if you ask me, however highly subjective which leads me to question what, if anything we can take from this.
The top 10 companies ranked by reputation are;
1. Marks and Spencer
2. Smith and Nephew (Specialise in medical equipment and technologies)
3.Cadbury
4. Morrisons
5.Rolls Royce
6.Tate & Lyle
7.Sainsbury’s
8.Intercontinental Hotels
9.Thomas Cook
10.Inmarsat
Anyone surprised by Smith and Nephew?
Interestingly, WPP came out at number 25.