This July the battle commences between Dreamwork’s ‘Shrek Forever After’ and Disney & Pixar’s ‘Toy Story 3′,  as they scramble to attract audiences out of the sunshine and into the cinemas. Everyone has their preference, but I for one am backing Disney.

Shrek’s had a head start, it launched last Friday, and has done well so far. It grossed £8.9m in its opening weekend (including previews). This is the second best opening weekend for a release in 2010, putting it top of the cinema table this week.

But big things are predicted for Toy Story. The long awaited film (can you believe it’s been 15 years since the first one!) is set to do very well, and is expected to smash Shrek’s takings- to infinity & beyond!

Reviews from across the pond are looking good. The New York Times have described it as “The adventures of a bunch of silly plastic junk turns out also to be a long, melancholy meditation on loss, impermanence and that noble, stubborn, foolish thing called love.” So it seems there’s going to be some interesting and moving themes through out the film, extending beyond Pixar’s comical classics and loveable characters.

However, not everyone is happy. Feminists have been up in arms about the so called ‘damaging stereotyping of women’ in the film. I may agree that Barbie, the new girl, isn’t the most aspirational character. But then again, it’s only a film, a bit of fun, and what little girl doesn’t love Barbie?!

I personally can’t wait til the toys are back in town. They will be hitting screens across the country on 19th July… (11 days and counting)

This entry was posted on Thursday, July 8th, 2010 at 11:55 am and is filed under Cinema, Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.