Comments on: Not just any M&S food….. http://blog.maxusglobal.co.uk/media/not-just-any-ms-food/ Behind the bikeshed with MAXUS Fri, 28 Oct 2011 10:27:30 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Bob http://blog.maxusglobal.co.uk/media/not-just-any-ms-food/comment-page-1/#comment-1560 Bob Fri, 06 Nov 2009 19:28:25 +0000 http://blog.maxusglobal.co.uk/?p=325#comment-1560 I think its a good move. I'd say 99% of those who do their regular shop at M&S also routinely shop elsewhere. This will predominantly be to pick up the items that the consumers have a strong brand preference for which are unavailable at M&S (as well as acquiring certain convenience goods for which there is little brand preference that can be found cheaper elsewhere). M&S are hoping to gain a greater share of wallet of their customers by providing many of these best-of-class products. By broadening their offering this should encourage some of their customers into exclusively shopping at M&S, if they can now adequately satisfy enough of their customers' previously unfulfilled wants. This in turn will result in these customers also buying more M&S own-brand products as replacements for items that they previously bought elsewhere but are no longer collectively important enough to jusitfy a second supermarket visit. I think its a good move. I’d say 99% of those who do their regular shop at M&S also routinely shop elsewhere. This will predominantly be to pick up the items that the consumers have a strong brand preference for which are unavailable at M&S (as well as acquiring certain convenience goods for which there is little brand preference that can be found cheaper elsewhere). M&S are hoping to gain a greater share of wallet of their customers by providing many of these best-of-class products. By broadening their offering this should encourage some of their customers into exclusively shopping at M&S, if they can now adequately satisfy enough of their customers’ previously unfulfilled wants. This in turn will result in these customers also buying more M&S own-brand products as replacements for items that they previously bought elsewhere but are no longer collectively important enough to jusitfy a second supermarket visit.

]]> By: Waggy http://blog.maxusglobal.co.uk/media/not-just-any-ms-food/comment-page-1/#comment-1557 Waggy Thu, 05 Nov 2009 16:52:12 +0000 http://blog.maxusglobal.co.uk/?p=325#comment-1557 Money talks.. and somebody at M&S clearly feels they aren't making enough of it. Have to say though, they should be careful how far they go to normalise the brand.. if they're not careful they could be trading away the one thing that sets the aside from the other, larger chains. Money talks.. and somebody at M&S clearly feels they aren’t making enough of it.

Have to say though, they should be careful how far they go to normalise the brand.. if they’re not careful they could be trading away the one thing that sets the aside from the other, larger chains.

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