A couple of us went along to the 4D Men presentation by Bauer yesterday. It focused on the evolution of man (caveman voice). As a man/boy at heart, I found myself sat there listening to the exact way i have evolved over the past 10 years in terms of my style, outlook, behaviour etc. It is quite scary to think that it was 16 years ago (1994) since the first Loaded was published. I remember it like it was yesterday. I was 11 years old, maybe slightly too young for boobs and rock and roll but it beat reading match of the day magazine.

One of the points that I found particularly interesting was that it’s not alright to be a dumb, tribal, loutish FHM reader anymore. Todays man has to be a bit more intelligent, a bit more in touch with fashion, food, culture etc to get barely noticed by anyone. It also made me think, did you girls ever really fancy the ‘Lad’?

“Try to learn something about everything and everything about something” was one of the ending quotes of the presentation. To start with I could not get my head around what this meant and why some English biologist from 1825 preached this. Now I get it, I think Bauer were trying to tell us that todays man needs to live by this quote to get the best job, the best style, the best personality and ultimately, the best girl. Thanks Thomas. H. Huxley, your quote, from now on will be the first thing I say to myself every day.

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