Fingertips
Welcome to news at your Fingertips-uk
Fingertips is a news and interest RSS aggregator, that gives users the chance to create a unique newspaper ‘homepage’ (think iGoogle homepage) based on their individual preferences.
Its quite easy to set up and gather all of the RSS feed you like. It went live in April ‘09, and claims to monetise the product through selling adspace that, targets usership via age, gender, location, interests etc. They claim ” they can enable Fingertips users to develop strong and lasting relationships with your company and your products”
It appears to be a good product and easy to use and set up but I don’t think it will catch on in any major way due to the amount of work involved in creating your homepage. In addition to this people may have 1 or 2 preferences of content providers but across the board are willing to buy into an existing provider for their news and interest i.e. Skynews and The Guardian
In addition to this it doesn’t seem to be marketed very well, unfortunately there SEO isn’t very strong as a search for “fingertips” ranks Psoriasis at Your Fingertips: The Essential Reference Guide to Dealing with Psoriasis: Amazon.co.uk: Tim Mitchell, Rebecca Penzer, Gillian Clarke, … 2 higher places higher.
This is just my opinion – have yours.