Christmas Spirit
I am on the bench with Christmas as a whole. I like it as a holiday away from work and as an excuse for the general public to just be a bit nicer but we all know Christmas is the best when you view it through the eyes of children.
Seeing kids get excited could not fail to bring a smile to even the most scrooge – like of human beings and the creatives behind the newest Christmas advert for John Lewis obviously knew this because this year, they have (in my opinion) delivered a belter.
The concept is simple but effective: children opening presents that are gifts that you would give to a grown up and being ecstatic about it. The tag line is: “Remember how Christmas Used to Feel? Give someone that feeling” and believe me, by the end of the ad you remember how good Christmas felt.
The final selling point for me was the beautifully sung version of ‘Sweet Child O Mine’ by Taken By Trees.
Watch it and let me know if it made you feel as happy as it made me!