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	<title>MAXUS</title>
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	<link>http://blog.maxusglobal.co.uk</link>
	<description>Behind the bikeshed with MAXUS</description>
	<lastBuildDate>Fri, 19 Mar 2010 14:43:53 +0000</lastBuildDate>
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		<title>Internet Wars</title>
		<link>http://blog.maxusglobal.co.uk/media/internet-wars/</link>
		<comments>http://blog.maxusglobal.co.uk/media/internet-wars/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 14:43:53 +0000</pubDate>
		<dc:creator>Dan Parkinson - Maxus, Planner/Buyer</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://blog.maxusglobal.co.uk/?p=428</guid>
		<description><![CDATA[In February Microsoft overtook Google for total unique visitors in the 15 &#8211; 34 female age bracket.* Microsoft have been in second place to Google for the last few years so this is quite an achievement and probably in no small part due to Microsoft&#8217;s recent advertising campaign for Bing, their new search engine.  [...]]]></description>
			<content:encoded><![CDATA[<p>In February Microsoft overtook Google for total unique visitors in the 15 &#8211; 34 female age bracket.* Microsoft have been in second place to Google for the last few years so this is quite an achievement and probably in no small part due to Microsoft&#8217;s recent advertising campaign for Bing, their new search engine.  Has anyone been swayed by Microsoft&#8217;s Bing? Personally I&#8217;ve not found Bing as user friendly or as fluid as Google who specialise in search engine activity.</p>
<p>The stats however extend to more than just the respective search engines, they include the whole network of properties owned by Microsoft and Google. Are Microsoft about to challenge Google for internet supremacy or have Google just had a blip at reaching 15 &#8211; 34 women (Google held their position as No.1 in other demographics)? Watch this space&#8230;</p>
<p>*Source: Comscore.</p>
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		<title>Cheater, Cheater, compulsive eater.</title>
		<link>http://blog.maxusglobal.co.uk/media/cheater-cheater-compulsive-eater/</link>
		<comments>http://blog.maxusglobal.co.uk/media/cheater-cheater-compulsive-eater/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 10:14:47 +0000</pubDate>
		<dc:creator>Alice Maloney - Maxus, Office Manger</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://blog.maxusglobal.co.uk/?p=424</guid>
		<description><![CDATA[Ok, well I&#8217;m not going to write about compulsive eaters but I am going to have a little rant about cheaters.
Tiger Woods, Vernon Kay, Ashley Cole, Little Mark Owen&#8230; the list is endless. 
Now, I don&#8217;t want to tarnish every man with the same brush but come on boys. What happens? You wake up one [...]]]></description>
			<content:encoded><![CDATA[<p>Ok, well I&#8217;m not going to write about compulsive eaters but I am going to have a little rant about cheaters.</p>
<p>Tiger Woods, Vernon Kay, Ashley Cole, Little Mark Owen&#8230; the list is endless. </p>
<p>Now, I don&#8217;t want to tarnish every man with the same brush but come on boys. What happens? You wake up one day lying next to Cheryl Cole or Tess Daly and you think&#8230; God, you repulse me. You have a great body, a beautiful face, you look after my children &#038; support me but I am going to ruin it all by cheating on you with the nanny / page 3 blonde / any girl that shows me affection, and then, if that is not clever enough, I am going to leave a string of texts / illicit photo&#8217;s behind so you can find out? </p>
<p>Is that how it happens? </p>
<p>I am not naive enough to think that beauty is everything and I am sure that you don&#8217;t get as much attention as you used to and maybe even the spark that &#8211; 3 years ago was very prominent and very exciting has dulled but what I can&#8217;t understand is why you risk everything for, well&#8230; nothing. A stroke of the ego, a compliment and you&#8217;re gone. Flash forward 3 months and it&#8217;s tears, remorse and public displays of guilt-ridden apologising. The best outcome, your wife stays, but never trusts you again. The worst outcome is you lose, literally everything. </p>
<p>So, can someone maybe explain something I&#8217;m missing? Or, girls, are we just better at hiding our affairs? Do we cheat like men but are more clever? Or do we rationalise things in our head so the pros of cheating are too weak compared to the cons? I need answers.</p>
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		<title>Avatar vs Hurt Locker&#8230;.the Final Round</title>
		<link>http://blog.maxusglobal.co.uk/media/avatar-vs-hurt-locker-the-final-round/</link>
		<comments>http://blog.maxusglobal.co.uk/media/avatar-vs-hurt-locker-the-final-round/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 14:49:22 +0000</pubDate>
		<dc:creator>Patrick Lindon - Maxus, Planner/Buyer</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://blog.maxusglobal.co.uk/?p=420</guid>
		<description><![CDATA[And the winner is……
As the year is coming to an end there are always awards to be won, presents to receive, and lots of turkey to eat. 
Across many of the media websites there are the ranking of the top 10 agencies, ad campaigns, and even the worst.  But what do those specialists really know anyways?  [...]]]></description>
			<content:encoded><![CDATA[<p>And the winner is……</p>
<p>As the year is coming to an end there are always awards to be won, presents to receive, and lots of turkey to eat. </p>
<p>Across many of the media websites there are the ranking of the top 10 agencies, ad campaigns, and even the worst.  But what do those specialists really know anyways?  The real voice is the people from the agencies….Maxus.  So in usual fashion let’s put it up to have a list.</p>
<p>What media campaigns stand out in your mind from the past year?  They do not have to be maybe an entire campaign but a neat implementation idea.</p>
<p>For me it has to be Virgin Atlantic TV commercial with the flight attendants in the overly red suits.  However, I did like the expansion of comparethemeerkat.com online to a facebook page that had new information up every day or so.</p>
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		<title>Video of the week #8</title>
		<link>http://blog.maxusglobal.co.uk/video-of-the-week/video-of-the-week-8/</link>
		<comments>http://blog.maxusglobal.co.uk/video-of-the-week/video-of-the-week-8/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 09:43:49 +0000</pubDate>
		<dc:creator>Matthew Waghorn - Maxus, Senior Planner/ Buyer</dc:creator>
				<category><![CDATA[Video of the Week]]></category>

		<guid isPermaLink="false">http://blog.maxusglobal.co.uk/?p=417</guid>
		<description><![CDATA[ 
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		<title>Married&#8230;Single&#8230;.Other..the new Cold Feet or a bad copycat?</title>
		<link>http://blog.maxusglobal.co.uk/media/married-single-other-the-new-cold-feet-or-a-bad-copycat-2/</link>
		<comments>http://blog.maxusglobal.co.uk/media/married-single-other-the-new-cold-feet-or-a-bad-copycat-2/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 13:23:28 +0000</pubDate>
		<dc:creator>Alice Maloney - Maxus, Office Manger</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Random Waffle]]></category>

		<guid isPermaLink="false">http://blog.maxusglobal.co.uk/?p=407</guid>
		<description><![CDATA[ITV1 has a new drama and it&#8217;s promising to be the new Cold Feet.
Married Single Other is a six part-er with and ensemble cast featuring amongst others, Lucy Davis (The Office) and Ralf Little (Two Pints and Royal Family)
First aired on February 22nd it made a promising start with 6.2 million viewers and a 25.5% [...]]]></description>
			<content:encoded><![CDATA[<p>ITV1 has a new drama and it&#8217;s promising to be the new Cold Feet.</p>
<p>Married Single Other is a six part-er with and ensemble cast featuring amongst others, Lucy Davis (The Office) and Ralf Little (Two Pints and Royal Family)</p>
<p>First aired on February 22nd it made a promising start with 6.2 million viewers and a 25.5% audience share in the 9pm slot however, I am cynical and dubious about it ever becoming or having the success of the highly acclaimed Cold Feet that had 5 series and won 20 major television awards during it&#8217;s 6 year stint as one of ITV&#8217;s major rating success stories.</p>
<p>I have watched both episodes and I have to say I am not hooked. Yes, there are 6 of them, and yes, they are all friends but that is the only comparison I can make between MSO and Cold Feet. The casting director must have been having a laugh or on medication when he decided on the role of Ralph Little as the &#8217;stud&#8217; because everytime I see him on screen with his circa 1993 M&amp;S suit and his greasy boyband hair i find it completely unbelievable that he has girls swooning over him. Also, Babs&#8217; the middle aged married lady stuck in a rut with her gambling addict husband is the Malteser advert girl. She will ALWAYS be the Maltese girl and therefore it&#8217;s very hard to concentrate on anything she is saying when she is trying to act.</p>
<p>Maybe I am being a little harsh, give it time I hear you say, but frankly I have a feeling this may be Married Single Other&#8217;s first and last outing at ITV1.</p>
<p>What do you think?</p>
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		<title>Video Of The Week #7</title>
		<link>http://blog.maxusglobal.co.uk/video-of-the-week/video-of-the-week-7/</link>
		<comments>http://blog.maxusglobal.co.uk/video-of-the-week/video-of-the-week-7/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 18:14:06 +0000</pubDate>
		<dc:creator>Matthew Waghorn - Maxus, Senior Planner/ Buyer</dc:creator>
				<category><![CDATA[Video of the Week]]></category>

		<guid isPermaLink="false">http://blog.maxusglobal.co.uk/?p=395</guid>
		<description><![CDATA[
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		<title>Cue the Music&#8230;.</title>
		<link>http://blog.maxusglobal.co.uk/media/cue-the-music/</link>
		<comments>http://blog.maxusglobal.co.uk/media/cue-the-music/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 10:47:57 +0000</pubDate>
		<dc:creator>Dan Parkinson - Maxus, Planner/Buyer</dc:creator>
				<category><![CDATA[Cinema]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://blog.maxusglobal.co.uk/?p=392</guid>
		<description><![CDATA[Soundtracks can make or break a film, and some are obviously better than others&#8230;
I for one am very much looking forward to seeing the new Martin Scorsese flick Shutter Island. After the warranted success of his last film, The Departed in 2006, I believe Shutter Island will keep up his usual standards in delivering exceptional [...]]]></description>
			<content:encoded><![CDATA[<p>Soundtracks can make or break a film, and some are obviously better than others&#8230;</p>
<p>I for one am very much looking forward to seeing the new Martin Scorsese flick Shutter Island. After the warranted success of his last film, The Departed in 2006, I believe Shutter Island will keep up his usual standards in delivering exceptional pieces of modern cinema. His collaborations with Leonardo DiCaprio (Gangs of New York, The Aviator, The Departed &#038; now Shutter Island) always seem to portray both lead and director as two artists at the top of their games. </p>
<p>More important to this piece however is Scorsese&#8217;s ability to deliver amazing soundtracks. A brief glimpse at his back catalogue (Taxi Driver, Goodfellas, Casino and the above mentioned &#8211; especially The Departed) not only brings to mind scenes of greatness but also the songs that accompany said scenes &#8211; Pink Floyd&#8217;s Comfortably Numb fading in and out during a tense scene in The Departed for example.</p>
<p>I have listed below, in no particular order, my top 10 movie soundtracks. Feel free to comment / leave your own list.</p>
<p>Gladiator<br />
Top Gun<br />
Kill Bill v.1 &#038; 2<br />
Empire Records<br />
Rocky IV<br />
Pirates of the Caribbean (Curse of the Black Pearl)<br />
Star Wars (original trilogy)<br />
The Departed<br />
Human Traffic<br />
Apocalypse Now</p>
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		<title>Right to Silence?</title>
		<link>http://blog.maxusglobal.co.uk/media/right-to-silence/</link>
		<comments>http://blog.maxusglobal.co.uk/media/right-to-silence/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 15:52:02 +0000</pubDate>
		<dc:creator>Matthew Waghorn - Maxus, Senior Planner/ Buyer</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://blog.maxusglobal.co.uk/?p=388</guid>
		<description><![CDATA[He&#8217;s one of the most iconic men in the world, the face of many an advertising campaign, and recently a new member of the philanderer  club.  He now keeps company with famous footballers, singers and actors as he airs his dirty laundry in the newspapers and websites of our information hungry and celebrity [...]]]></description>
			<content:encoded><![CDATA[<p>He&#8217;s one of the most iconic men in the world, the face of many an advertising campaign, and recently a new member of the philanderer  club.  He now keeps company with famous footballers, singers and actors as he airs his dirty laundry in the newspapers and websites of our information hungry and celebrity driven society.</p>
<p>The issue is not that he ever did this necessarily, more what does he now have to do as a husband, and also a public figure.  </p>
<p>Like many others in his position, should he be provided with the privacy that you or I would demand as individuals? Or does he owe a duty of care to millions of people that consider him a role model?  Lest we forget, it is us that put him on this pedestal, is it also our right to be involved in his private affairs?</p>
<p>Should Tiger Woods be forced to make a public apology?</p>
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		<title>For The Love of Pod</title>
		<link>http://blog.maxusglobal.co.uk/media/for-the-love-of-pod-2/</link>
		<comments>http://blog.maxusglobal.co.uk/media/for-the-love-of-pod-2/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 15:41:58 +0000</pubDate>
		<dc:creator>Chris Place - Maxus, Group Head</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://blog.maxusglobal.co.uk/?p=386</guid>
		<description><![CDATA[The hype of podcasts has risen and slightly floundered now that video has such a strangle hold on the web but recently I have started to become an avid fan of a number of great podcasts which I have came across.
For sport, football and general blokey nonsense and banter it doesn&#8217;t come any better than [...]]]></description>
			<content:encoded><![CDATA[<p>The hype of podcasts has risen and slightly floundered now that video has such a strangle hold on the web but recently I have started to become an avid fan of a number of great podcasts which I have came across.</p>
<p>For sport, football and general blokey nonsense and banter it doesn&#8217;t come any better than Danny Baker&#8217;s Radio Five show from Saturday mornings and the legendary Football Ramble which has to be one of the best and most consistently entertaining pieces of entertainment ever. Coffee Break Spanish has been great at providing bite size commuter chunks of Spanish to help me try and get some basic Spanish under my belt, which the Veteran Gamers podcast provides an insight and mature observation on gaming that doesn&#8217;t concern itself with any of the fan boy idocy.</p>
<p>Despite having these though I want more and besides trial and error it is hit and miss at finding the gems amongst the rough so I put it to you, people of the internet, to recommend some further podcast joy to get me through the weekly commutes.</p>
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		<title>Video Of The Week #6</title>
		<link>http://blog.maxusglobal.co.uk/media/video-of-the-week-6/</link>
		<comments>http://blog.maxusglobal.co.uk/media/video-of-the-week-6/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 18:19:51 +0000</pubDate>
		<dc:creator>Matthew Waghorn - Maxus, Senior Planner/ Buyer</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Video of the Week]]></category>

		<guid isPermaLink="false">http://blog.maxusglobal.co.uk/?p=379</guid>
		<description><![CDATA[
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