Times for a change? A makeover for The Times websites- but will you be handing over your £2 each week?

Nina Christensen - Maxus, Senior Planner — Wed, 26 May 2010 15:36:20 +0000

This week saw the launch of the new-look Times and Sunday Times websites. This marks the first time that the newspaper brands have had separate sites.
They will be accessible for registered users for an introductory four-week period before the paywall comes into effect. Access to the digital service will be included in the seven-day subscriptions of print customers, however, in a month’s time will cost non-subscribers £1 a day or £2 per week.
Search engines will not be able to display articles as the sites will only display their respective homepages to search engines.
News International has not disclosed specific subscriber targets, though it is undoubtedly prepared for a major drop in user numbers of its websites.

Those that choose to enjoy the new-improved sites can make their payment by direct debit and the £2-a-week charge will auto-renew, which is not the case for the daily charge.

I think they’ve done a great job and that the sign looks great- but is it great enough for £104 a year?

Video Killed the Magazine Star

Chris Place - Maxus, Account Director — Fri, 18 Sep 2009 10:43:58 +0000

Entertainment Weekly in the US is doing something a little snazzy with it’s latest issue by having a video ad in it!

Is this the begining of magazines shifting to a more dynamic creative media solution I wonder?

The ad take the form of an insert so opportunities are limited, plus the production must be eye wateringly expensive but in response to the right strategy for the right client it could be just the ticket.

I wonder which UK publication will be the first to give this a whirl?

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Times for a change? A makeover for The Times websites- but will you be handing over your £2 each week?

Video Killed the Magazine Star