In an attempt to demonstrate how highly responsive OOH advertising is, the Outdoor Advertising Bureau (OAA) has posted a range of controversial slogans across a variety of outdoor formats.  These include ‘Educashun isn’t working’, ‘1966 it won’t happen this year’ and ‘Career women make bad mothers’.  Due to outraged responses from the public, the latter is being taken down, which I assume the OAA have taken as confirmation that they have proved their point.

However, I’d argue that the British public would have had equal issue with any such statement, whether it was displayed online, on radio, on TV or indeed just shouted out by Jonathan Ross.  Of course a statement like this will warrant response, but this is not comparable to a regular advertising campaign so I struggle to understand what constructive gain has been achieved by this exercise.  All they seem to have proved is that some people physically look at buses and that a strong message is key to garnering response.