Yesterday saw Twitter announce the launch of Twitter ‘earlybird’. This is a new account that will re-tweet offers from certain advertisers, which (in the words of Twitter) will offer “special time-bound deals, sneak-peeks and events”.
At the moment, this is something that is just available to users in the US, but if this works (as in makes Twitter some money) I am sure we will see this over in the UK.
So far, considering this launched yesterday, there are over 19,000 followers, who are eagerly awaiting offers from advertisers, so it will be interesting to see what is offered. I would expect retailers and FMCG especially will trial this first as it seems like a great way to entice new customers in, then once they have bought into the brand keep them interested by offering more tailored offers through their own Twitter feed/Facebook page.
This is another interesting move from Twitter, following the promoted tweets announcement that we saw a few months ago. They have waited a while to monetise their site and it seems as though they have finally worked out a business model so watch this space….