TV back on the rise
When I first received my Sky+ HD box, I thought to myself this was really TV at its best: I would never miss my favourite programmes; I would be able to pause live shows, record entire series. Could I really ask for more? I didn’t think so until the Smart TV came in.
We have all heard of Internet or IP TV in the past, manufacturers like Sony have been making them for years now. However, Smart TV goes one step further: not only you can surf the web via your TV but like a mobile, you can get access to hundreds of apps which open you to a whole new world of entertainment. With this new piece of equipment the viewing experience becomes something else altogether: you can rent movies via Lovefilm, use social network applications such as Facebook or even chat with your friends on Skype. With VOD being part of our day to day TV consumption, the market of TV apps has become the next best thing. Samsung predicts that by the end of 2014 70% of all TV’s will be Smart TV’s. I remember when I first started in the media industry people kept saying “TV is dead”, “Video on Demand is the end of TV”. In reality VOD is simply another way for people to watch even more of the TV that they love. Gaming consoles are already challenging laptops and PC’s with BBC IPlayer, ITV player, 4OD and Sky Anytime all on Playstation and Xbox. Yet, Smart TV will bring television back in to the heart of the home and bring a whole new viewing experience. This new technology is not just about watching TV but also sharing and connecting with the world.
So to those who were quick to say TV is dead, I would say TV has risen from the ashes!!