This week to promote the launch of the new The Expendables movie a video with a difference has blasted onto YouTube, showing what a brand can do when pushing the site to its limits.  The video shows an interview with Sly himself, before all hell breaks loose resulting in Mr. Stallone destroying the page with his trusty bazooka.

There have been a few examples over the years of brands pushing YouTube to its limits (URL’s of which I’ve included below), but I really like the way this incorporates a response mechanism in this example by means of Twitter, Facebook, and email, but also allows you to buy tickets for the movie by entering a Zip Code (US only).  You can view the full The Expendables Youtube video here:  http://www.youtube.com/expendables

Other Examples:
Cadbury  – http://www.youtube.com/user/cadburyaurollpack
Nintendo ‘Wario Land’ – http://www.youtube.com/wariolandshakeit2008

An interesting partnership has developed between Yahoo and Nectar which enables the user to benefit by gaining a Nectar point for every two searches made and rewards them with 100 points for the initial download. This an interesting concept as it gives the user personal benefit for choosing to use Yahoo for their searches.

This may work out quite well for Yahoo if the word gets out as any money savers, reduced isle people, or supermarket point collectors may see this as an easy way of earning points and would probably download this just for the inital 100 points – I already have. Time will tell how many people use this as their everyday search engine tool and not just make a random 100 Yahoo searches as a quick method of earning the maximum 50 points each month – I’ve already done this and still have Google as my default. Will any success stories come from this?

http://www.nectar.com/collect/toolbar/home.points?offer=ES100YAH01