What Are You Looking At?
Since moving from sleepy Oxford to London two months ago, I have become quite a geek when it comes to observing developments in media on my commute into work each morning.
As well as trying to avoid eyecontact with various madmen and deciding what to have for breakfast, I have become accustomed to observing peoples media consumption and considering the influx of new formats that I encounter on my way to Holborn.
You can imagine my excitement this week when I realised that the XTP was installed in the station….
If you are a regular traveller through Piccadilly Circus, Bank, Liverpool Street, Euston or Bond Street you may have already seen the Cross-Track Projection which is currently being rolled-out across the London underground network. This is a high-definition digital moving image which gives advertisers massive standout and impact, and the ability to update their message in real time to a captive audience.
Although 10 years in the planning, now its here I like its premium nature and dominance of the platform – and the fact it keeps me occupied when the Victoria line is delayed again.
What keeps you occupied on the way to work?